Guerric de Ternay’s Reading List

Below are the best books I’ve read.
Feel free to pick those that cover your favorite topics.

Enjoy the read. ;)

“Every year, read 10 books and your life will be changed for ever.”
β€” Kevin Kelly, founder of Wired Magazine

(You have a long commute or don’t have time to read?
Listen to audiobooks with Audible).

  TitleAuthorTopicWhy Reading It?StartedFinishedBuy the Book
πŸ˜ƒinsightout_bookInsight Out: Get Ideas Out of Your Head and Into the WorldTina SeeligCreativity & InnovationA good explanation of the creative and entrepreneurial process. And this backed with inspiring stories.15/04/2017ReadingClick here
😍Sapiens: A Brief History of HumankindYuval Noah HarariHistoryAn interesting framework that helps see your marketing strategy in a different way.25/04/201707/05/2017Click here
πŸ™‚DifferenceBernadette JiwaInnovation & Marketing StrategyAn interesting framework that helps see your marketing strategy in a different way.05/02/201710/02/2017Click here
πŸ™‚Trump Strategies for Real EstateGeorge RossNegotiationGreat lessons about negotiation and real estate from one of Donald Trump's lawyers.13/01/201726/01/2017Click here
πŸ™‚How I Found Freedom in an Unfree WorldHarry BrownePersonal GrowthInteresting book about personal growth, though it's taking a very individualistic view on life.10/01/201720/01/2017Click here
πŸ˜ƒAnything You Want: 40 Lessons for a New Kind of EntrepreneurDerek SiversMarketing StrategyWise lessons from an entrepreneur who builds business to help his customers not just to make money.01/01/201702/01/2017Click here
πŸ˜ƒImpossible to Ignore: Creating Memorable Content to Influence DecisionsCarmen SimonPersuasionInteresting theory to design more persuasive marketing campaigns.28/12/201605/02/2017Click here
πŸ˜ƒHow to Fail at Almost Everything and Still Win BigScott AdamsPersonal GrowthA great book about failure and how to design a life system to succeed.17/12/201628/12/2016Click here
πŸ˜ƒThe Effective Executive: The Definitive Guide to Getting the Right Things DonePeter DruckerPersonal Growth & Time ManagementPrecious advice on how to get the right things done. Clearly, a challenge for the new generations on entrepreneurs and managers.17/11/201602/01/2017Click here
-ego-is-the-enemy_ryan-holidayEgo Is the EnemyRyan HolidayPersonal Growth & PhilosophySoon-Click here
πŸ™‚Art of the DealTrump: The Art of the DealDonald TrumpBiographyAn interesting dive into the life of Donald Trump in 1987. Now that he's the new U.S. President, why not learning more about who he is?22/11/201611/12/2016Click here
πŸ˜ƒMeditationsMarcus AureliusPersonal Growth & PhilosophyMarcus Aurelius wrote this book for himself. What aimed to provide personal guidance became one of the greatest piece of Stoic philosophy. I really enjoy the wise and practical aphorisms that you can find in Marcus Aurelius's private notes to himself.23/10/2016ReadingClick here
😍Competing Against Luck: The Story of Innovation and Customer ChoiceClayton Christensen & Karen DillonInnovation & MarketingHonestly, one of the most insightful books about innovation. Just loved it! And already putting it into practice.13/10/201621/11/2016Click here
πŸ™‚Rain Making: Attract New Clients No Matter What Your FieldFord HardingSales & MarketingThe secret sauce for marketing and selling services. Practical advice for freelancers and consultants.22/09/201611/10/2016Click here
πŸ˜ƒDesigning Your LifeBill Burnett & Dave EvansPersonal Growth & CreativityIn Designing Your Life, the authors share the results of years of teaching at Stanford: a set of design tools that will help you build the life you really want.13/09/201622/09/2016Click here
πŸ™‚What They Really Teach You at the Harvard Business SchoolFrancis J. Kelly & Heather Kelly BusinessA business book published in 1987 that summaries the main lessons learned from two years at HBS. The proof that the foundations of business never change.01/09/201612/09/2016Click here
😍Algorithms to Live ByBrian ChristianDecision Making, Strategy & Computer ScienceHow algorithms can help you think, make decisions, and decode others' strategies.31/07/201631/08/2016Click here
πŸ™‚old-man-sea_bookThe Old Man and the SeaErnest HemingwayNovelThat's a classic.01/07/201628/07/2016Click here
πŸ˜ƒinevitable_bookThe Inevitable: Understanding the 12 Technological Forces That Will Shape Our FutureKevin KellyInnovation & Technology Trends"Much of what will happen in the next thirty years is inevitable, driven by technological trends that are already in motion."20/06/201620/07/2016Click here
😢fourth-industrial-revolutionThe Fourth Industrial RevolutionKlaus SchwabInnovation & Technology TrendsA good source of data that illustrates what Schwab calls the Fourth Industrial Revolution.17/05/201624/05/2016Click here
😢marketers-mars_bookMarketers Are From Mars, Consumers Are From New JerseyBob HoffmanAdvertising & Marketing StrategyContrarian ideas on the evolution of advertising and marketing. A great way to challenge preconceptions and commonly accepted ideas.17/05/201624/05/2016Click here
πŸ™‚visual-hammer_bookVisual Hammer: Nail your brand into the mindLaura RiesBranding & Marketing StrategyGreat ideas on how to reinforce your positioning strategy with the emotional power of visuals.16/05/201617/05/2016Click here
πŸ˜ƒrobert-collier-letter-bookThe Robert Collier Letter BookRobert CollierAdvertising & CopywritingThe Robert Collier Letter Book is by far the top book on writing sales letters. Find out by yourself of to transfer these techniques to the digital era.15/05/201621/05/2016Click here
πŸ˜ƒHow to Write a Good AdvertisementVictor O. SchwabAdvertising & CopywritingEvery business depends on words with impact. You need to grab the attention of potential customers, clients, or supporters and call them to action.14/05/201615/05/2016Click here
😍scientific-advertisingScientific AdvertisingClaude HopkinsAdvertising & CopywritingThe only book you should read about advertising. Written in 1923 and still so relevant today.10/05/201613/05/2016Click here
😢yves-saint-laurent_vogue-onVogue on: Yves Saint LaurentNatasha Fraser-CavassoniDesign & BiographyInteresting to see how YSL changed the fashion world with his innovative style and new marketing approach.09/05/201609/05/2016Click here
πŸ˜ƒlinchpin-bookLinchpin: Are You Indispensable?Seth GodinPersonal GrowthLearn how not to fall into the trap of becoming a commodity.07/05/201601/07/2016Click here
πŸ˜ƒfortune-cookie-principleThe Fortune Cookie Principle : The 20 Keys to a Great Brand Story and Why Your Business Needs One)Bernadette JiwaMarketing Strategy & BrandingA great introduction to branding strategy.24/04/201603/05/2016Click here
😍the-dipThe Dip: The extraordinary benefits of knowing when to quit (and when to stick)Seth GodinStrategyMore details here.12/04/201621/04/2016Click here
πŸ™‚industries-of-the-futureThe Industries of the FutureAlec RossInnovation & Tech TrendsFind my review here.30/03/201612/04/2016Click here
πŸ™‚jab-jab-jab-right-hookJab, Jab, Jab, Right HookGary VaynerchuckDigital Marketing Strategy22/03/201629/03/2016Click here
😍permission-marketingPermission Marketing: Turning Strangers Into Friends And Friends Into CustomersSeth GodinMarketing StrategyMore details here.16/03/201621/03/2016Click here
πŸ˜ƒnever-eat-alone_bookNever Eat AloneKeith FerrazziLeadership & Goal Setting20/02/201612/03/2016Click here
πŸ™‚contagious_bookContagious: Why Things Catch OnJonah BergerViral Marketing14/02/201621/02/2016Click here
😢market-growth_bookMarket Your Way to Growth: 8 Ways to WinPhilip KotlerMarketing & Growth11/02/201612/02/2016Click here
😢epic-content-marketing_bookEpic Content MarketingJoe PulizziContent Marketing08/02/201610/02/2016Click here
πŸ™‚alchemist_bookThe AlchemistPaul CoelhoNovel02/02/201617/02/2016Click here
πŸ˜ƒpitch-anything_bookPitch Anything: An Innovative Method for Presenting, Persuading, and Winning the DealOren KlaffSales & NeuroscienceA method on pitching deals based on cutting-edge research in neuroscience and the large experience of the author in pitching deals.28/01/201606/02/2016Click here
πŸ˜ƒone-up-on-wall-street_bookOne Up On Wall StreetPeter LynchFinance & InvestingHow to take advantage over Wall Street experts by the manager of one of the most successful mutual funds, the Fidelity Magellan Fund.17/01/201626/01/2016Click here
πŸ™‚neuromarketing_bookNeuromarketing For DummiesStephen J. Genco, Andrew P. Pohlmann, and Peter Steidl Neuromarketing & NeuroscienceA good introduction on the potential of neuromarketing.12/01/201616/01/2016Click here
😢unlocking-energy-innovation_bookUnlocking Energy Innovation: How America Can Build a Low-Cost, Low-Carbon Energy SystemRichard K. LesterEnergy & CleanTechInteresting recommendations on what should be done to implement technological innovations in order to build cleaner energy sources.02/01/201623/01/2016Click here
😍unlimited-power_bookUnlimited Power : The New Science Of Personal AchievementTony RobbinsLeadership & Personal GrowthA book that provides clear and inspiring ideas on personal growth. Truly motivational.01/01/201617/01/2016Click here
πŸ˜ƒzen-to-done_bookZen To Done: The Ultimate Simple Productivity SystemLeo BabautaProductivity & PsychologyAn incredibly simple but powerful productivity system. A must-read for those who want to be more efficient in their work.23/12/201531/12/2015Click here
πŸ˜ƒa-behaviour-model-for-persuasive-designA Behaviour Model for Persuasive DesignBJ FoggNeuroscience & Product DesignFirst article of the reading list. An interesting model that explains how implementing theories from behavioural science in technology products can impact people's behavior.13/12/201513/12/2015Click here
😍mindset_bookMindset: How You Can Fulfil Your PotentialCarol DweckLeadership & NeuroscienceBill Gates himself recommends reading this book. Exploring the differences between having a growth mindset and a fixed mindset is an interesting theory to explain people's behaviour.11/12/201531/12/2015Click here
πŸ˜ƒHooked-A-Guide-to-Building-Habit-Forming-ProductsHooked: How to Build Habit-Forming Products!Nir EyalNeuroscience & Product DesignApproaching product design from a neuroscience perspective is a great way to understand why some tech products get so much of our attention. 10/12/201512/12/2015Click here
πŸ™‚science-of-when-we-laugh-and-why_bookHa!Scott WeemsNeuroscience & NeuromarketingPick this book if you want to understand what humor is and what is happening in our heads when we laugh and why we do that.09/12/201518/12/2015Click here
😍how-will-you-measure-your-life_bookHow Will You Measure Your Life?Clayton Christensen & Karen DillonPersonal Growth & StrategyWhat are some of the solutions to avoid being disrupted, build new products that customers want, and create new markets.29/11/201509/12/2015Click here
😢innovators-solution_bookInnovator's Solution, Revised and Expanded: Creating and Sustaining Successful GrowthClayton ChristensenMarketing StrategyWhat are some of the solutions to avoid being disrupted, build new products that customers want, and create new markets.28/11/201529/11/2015Click here
😍purple-cow_bookPurple Cow: Transform Your Business by Being RemarkableSeth GodinMarketingYou're either remarkable or invisible. Make your choice. Because the vast majority of product success stories are engineered from the first day to be successful.27/11/201528/11/2015Click here
πŸ™‚book_100-things100 Things Every Presenter Needs to Know About PeopleSusan WeinschenkNeuromarketing & Public SpeakingThe book introduces 100 ways to make a better presentation. Every idea is backed by academic research.23/11/201511/12/2015Click here
πŸ™‚essays-in-love_bookEssays in LoveAlain de BottonPhilosophyAn interesting series of essay that explores the meaning behind one the most mysterious things that human beings experience.21/11/201521/11/2015Click here
πŸ˜ƒwhatever-you-think-think-the-opposite_paul-arden-bookWhatever You Think, Think the OppositePaul ArdenLeadership"Making the safe decision is dull, predictable, and leads nowhere new. [...] Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing."15/11/201515/11/2015Click here
πŸ˜ƒhow-to-stop-worrying-and-start-living_dale-carnegie_bookHow To Stop Worrying And Start LivingDale Carnegie LifestylePublished in 1948, the book still gives practical solution to avoid the negative consequences of today's corporate lifestyle.14/11/201514/11/2015Click here
πŸ˜ƒpaul-arden_bookIt's Not How Good You Are, It's How Good You Want to BePaul ArdenLeadership & AdvertisingAn inspiring book about for the talented who need a little boost to make the unthinkable thinkable and the impossible possible.10/11/201511/11/2015Click here
😢dream-big_bookDREAM BIG: How 3G Capital acquired Anheuser-Busch, Burger King and HeinzCris CorreaBiography, Private Equity, and M&AGet a look at the backstage of some of the most impressive M&A deals. The stories of three sharp investors.08/11/201517/11/2015Click here
😢Remote Work and Productivity: The Year Without Pants: WordPress.com and the Future of WorkThe Year Without Pants: WordPress.com and the Future of WorkScott BerkunProduct Management & Remote WorkA book about working remotely for WordPress.com, one of the companies that has been building the Internet. Read it to understand what the future of work looks like.25/09/201519/10/2015Click here
πŸ™‚Getting Real by Jason FriedGetting Real: The Smarter, Faster, Easier Way to Build a Successful Web ApplicationJason FriedProduct ManagementA great book for product managers, designers, and developer. How to adopt a human and agile approach to create innovative SaaS and web app.04/09/201520/09/2015Click here
πŸ™‚Remote by Jason FriedRemote: Office Not RequiredJason FriedProductivity & Remote Work Improve your productivity as a remote worker and learn how to adopt a remote working culture in your company.25/08/201501/09/2015Click here
πŸ™‚Fundraising Field Guide by Carlos EspinalFundraising Field Guide: A Startup Founder's Handbook for Venture CapitalCarlos EspinalVenture CapitalA must-read book for anyone who wants to raise capital and understand the key elements of the fundraising process. 15/08/201516/08/2015Click here
πŸ™‚4-Hour Body by Tim FerrissThe 4-Hour Body: An Uncommon Guide to Rapid Fat-Loss, Incredible Sex, and Becoming SuperhumanTim FerrissHealthThe rules for designing shortcuts that help you to remain mentally and physically fit.12/08/201521/08/2015Click here
πŸ™‚51xFVu2ED7L._SX333_BO1,204,203,200_Startupland: How Three Guys Risked Everything to Turn an Idea into a Global BusinessMikkel SvaneBiographyThe story of a team who built a customer service software from scratch to IPO.06/08/201513/08/2015Click here
πŸ™‚Principles by Ray DalioPrinciplesRay DalioLeadershipThe mental models and management principles of the founder of a $169-billion hedge fund.03/08/201503/09/2015
πŸ˜ƒ Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureElon Musk: Tesla, SpaceX, and the Quest for a Fantastic FutureAshlee VanceBiography A riveting portrait of Silicon Valley's most driven entrepreneur since Steve Jobs.24/05/201529/05/2015Click here
πŸ˜ƒPower: Jeffrey PfefferPower: Why Some People Have It and Others Don'tJeffrey PfefferLeadershipGreat ideas on how to make the most of your work life.23/05/201530/05/2015Click here
πŸ™‚Zero to One: Notes on Startups, or How to Build the FutureZero to One: Notes on Startups, or How to Build the FuturePeter ThielEntrepreneurshipThoughts on entrepreneurship in Silicon Valley by the former CEO of PayPal.15/05/201522/05/2015Click here
πŸ™‚The Everythin Store: AmazonThe Everything Store: Jeff Bezos and the Age of AmazonBrad StoneBiographyThe details behind Jeff Bezos and Amazon's success.08/02/201515/02/2015Click here

Hello! I’m Guerric de Ternay.

This is my reading list and I highly recommend the books that are above.

I added affiliate links to each book. When you click on a link and buy from Amazon, you contribute to making this reading list more awesome. Thanks a lot for your contribution!

Do you want to suggest a book? Reach me on Twitter: @GuerricdeTernay

 

Reading List of Guerric de Ternay