Convince Your Boss: 11 Tips to Make Them Say “Yes!”

Convince your bossImplementing new ideas in an organisation is challenging for many reasons.

From internal politics to bureaucracy to lack of time, there are many obstacles to face…

Yet, every company needs leaders like you to make sure the organisation constantly evolves and continues to innovate.

Here are my 11 most effective tips to persuade your boss.

People who’ve used these tips got their boss to implement new ideas, to buy new ideas, and to get more flexible work schedules.

Warning: you are NOT going to find anything about being a bootlicker (dull) or working hard (boring) here.

The Content Marketer’s Dilemma: Attention vs. Control

Attention is a necessary ingredient that allows companies to make money.

If there’s no customers paying attention, there’s no business.

Another ingredient is control.

Control is a key lever for companies that rely on content marketing to acquire and retain customers. It enables companies to work on their own terms—customise the user experience, get the audience to subscribe to a newsletter, or, even better, make a sale. [1]

Both attention and some control are needed to generate revenue.

You can’t make money if nobody pays attention to what you do and sell. And you can’t do much if you don’t have enough control over your content.

Worldviews: The Starting Point of Successful Innovation

The most successful innovations do one thing well:

They leverage existing worldviews.

Worldviews are the biases, the beliefs, and the assumptions we make about the world. They’re rooted in the experiences we’ve had in life. And these shape how we see and interact with what’s happening around us.

They’re a major indicator of how we make buying decisions.

How Real Innovators Make the Most out of Worldviews

What do your customers believe is true? What do they value? What are they concerned about? How does your market perceive the world today?

Customer Choice and Experience Compete against Luck

Focus on customer choice and experience to uncover great ways to innovate.

Without a doubt, putting yourself in someone else’s shoes will improve your listening, communication, and understanding. It will facilitate your problem-solving and success – at work and beyond.

Employ Empathic Discovery

“Most of what companies know about their customers tends to be descriptive and data driven:  who they are, where they live, what they’ve purchased, how long they’ve been a customer, etc… There may be a segmentation analysis that groups customers by attitudes, etc… However, in most cases, there is no rigorous framework for personifying customers in a way that builds empathic understanding.  This includes structured ways to answer:  who are these people, what are the situations they’re in, what’s important to them and what are they trying to accomplish, how do they evaluate alternatives and make choices, what do they do outside of the limited set of contacts with our business, and what emotional states influence behavior?”

16 Lessons that Helped Me Become a Better Writer (and Convince People)

Some of the most famous businesspeople are awesome writers: Steve Jobs, David Ogilvy, Bill Gates, Seth Godin…

How come?

They know how to use writing to inspire and convince people to take action.

For more than 9 years, I’ve been writing to educate, convince, inspire, negotiate, and sell. Here are 16 lessons I’ve learnt along the way…

Some Useful Lessons to Sell and Convince through Writing

1. Know who you’re writing to.

Who is going to read? What are they interested in? Keep one reader in mind. You shouldn’t address a group but just one reader.

The 4 M’s of Marketing: How to Organise Your Business Strategy

Who hasn’t heard about the marketing mix?

As you know, the 4 P’s aim to help define:

  1. what a company offers — product and price;
  2. and how it does this — place and promotion.

But this founding framework of marketing (created in 1960) no longer encompasses what marketing means today…

A Good Definition Gives Guidance

Defining what marketing stands for isn’t an abstract issue.

The way a company defines marketing shapes the scope of its marketing activities and the way it organises its marketing teams. So problems arise when a wrong definition is used and, therefore, doesn’t make marketing fit well within the overall business strategy.

Understand How Your Customers Make Buying Decisions

Good marketers do one thing particularly well.

They relate to their prospects and customers. They try as hard as possible to understand how people think and make buying decisions.

The holy grail in marketing?

This is to make sense of why someone buys something.

Psychology, anthropology, and cognitive neuroscience are great sources of inspiration for good marketers. That’s because marketing is intrinsically about human beings.

You can find examples of this in two of the best marketing books:

Fundraising: Get Over Your Ego and Fears. This Is Not About You.

fundraising

This Above The Trend about fundraising is inspired by Guerric’s time volunteering for the Acumen Fund in London, learning about impact strategy. As support for your fundraising communication, I am also pleased to include Monroe’s Motivated Sequence here, which I discovered preparing for the persuasive speech module of the Public Speaking course I first taught in Bratislava.

Ever since I was a child, going door-to-door to strangers’ homes, I enjoyed fundraising, because I liked getting money to the right places. I highly valued my education, so I had no problem finding more ways to support my school. Today we’d like you to embrace the same mindset. Pour your energy into what matters to you, and have fun. Make a positive impact, and bring wealth where it is needed.

FinTech Revolution: How Startups Are Changing Finance (Updated)

Since 2008, an increasing number of technology ventures have been revolutionising the financial industry.

This is what I called in 2013 the “FinTech Revolution”.

In this article, I focus on the reasons for this revolution from a strategy and innovation perspective.

I also listed some of the best FinTech ideas. These are great examples of disruptive ideas that have now become significant providers of financial services.

A Change of Paradigm

The internet has allowed an innovative jump to occur in many industries. Customers have now an easy, very affordable access to books (e.g. Amazon), furniture (Made.com), TV (Netflix), education (Coursera.org), media (YouTube)…

Can You Make Your Prospects Change Their Minds?

It’s nearly impossible to change somebody’s mind. When you try to do so, you’re basically saying: “You were wrong.”

Nobody likes to admit they were wrong. Do you?

Your prospects make their decisions consciously (or unconsciously) based on how much value they feel they’re getting out of the deal. Once a decision is made, they won’t change their minds. At this point, your prospects won’t buy from you, unless you increase the perceived value of the deal.

What’s the solution?