19 Things to Keep in Mind Before Speaking in Public

Knowing how to deliver a great speech is an essential skill for a leader. Martin Luther King Jr., Steve Jobs, Barack Obama… We remember them for how they spoke in public.

But what we see is the result of years of practice. They weren’t born “public speakers”. They spoke to a few friends, then to a larger audience, and progressively to the world—spreading their stories step by step.

Here’s a helpful checklist to keep in mind before and when you speak in public:

When Marketers Are DJs: The Power of Empathy

There are three types of DJs.

(1) Those who play what they like without considering how others feel.

(2) Those who try to play what they think the people in the club want to hear.

(3) Those who know their audience and focus on playing what these people want to hear when they dance.

If you look at the dance floor, you’ll figure out what type of DJ is performing.

This is the result of empathy…

Empathy means connecting with people. It’s your ability to understand what causes them to do what they do. Can you understand why one song makes them dance and why another one might be as good?

Lazy Market Research: Never Ask These 3 Questions


“What do our customers really want?” That’s what you want to find out.

But are you asking the right questions?

Some questions should never be asked. Never.

1. Do you think this is a good idea?

2. Would you buy this?

3. How much would you pay for this?

Why Are These Questions Bad Market Research?

There are many reasons asking these questions won’t help you:

  1. Future & Conditional: Your customers can’t predict in the abstract if they will buy a new product, in the future

Inevitable: Technology’s Continued Rapid Evolution

We all know that technology continues to evolve rapidly.

It’s inevitable.

How to know when to upgrade?




With more and more technology becoming essential parts of everyday life, it is important to adopt a long-term strategy for our technological investments.

Make your decisions based on:

  1. How much time you use a device
  2. How much time and money you will save with the new technology or upgrade
  3. If a task or process can be improved by simply changing one part, or if it necessary to replace everything

Being “Data-Driven” Isn’t Compatible with Being Innovative

Big data is a drug for the decision makers of the 21st century.

“We’re a data-driven company”, they tell you proudly.

But a company, which seeks change and wants to make a difference by challenging the status quo, doesn’t make strategic decisions that are driven by data.

A long-term, game-changing strategy can’t be based on predictive data, since data can’t predict the long-term future. A strong correlation isn’t really helpful. It won’t tell you what to do next and how to do it.

Worse, when data is a click-away, your competitors are likely to make decisions based on the same data sets.

The Only Tip You Need: Get Out Of Your Comfort Zone


What scares you?

You’ve probably seen inspirational quotes that encourage you to get out and do something different or even strange. But getting out of your routine is just difficult. It’s extremely important to push the boundaries of your comfort zone. When you do, it’s a big deal that will positively change your life. Here’s an experience of mine, where getting out of my comfort zone gave me long-standing benefits.

Brand Positioning: How to Beat Your Competitors in Your Customer’s Mind

When you think about selling your old stuff or buying second-hand and vintage stuff, eBay is no longer on the top of your mind.

In France, for example, one would think about the very cheap but full of scams Leboncoin.fr, the very selective but safe Gens de Confiance, or the tech-oriented PriceMinister.

But not eBay…

Does Anyone Know What eBay Is About?

The eBay brand doesn’t have a clear positioning anymore. It has become a bazaar. You don’t know what to expect. It means that you just don’t know for what reason you should go on eBay. There’s no trigger that pushes people to use eBay.

Entrepreneurial Excellence: Minimize Your Regrets

We All Possess Entrepreneurial Characteristics

But there are distinct qualities the best entrepreneurs have. Still, everyone can and should nurture and practice these qualities in academic life or in the corporate world. This can even be done simultaneously with our entrepreneurial endeavors!

  • Entrepreneurs are leaders, who intelligently delegate to optimize time and skill.

What Is the Most Efficient Way to Finish a Book You Started?

If you like reading, you might have this question in mind too:

“I keep buying books on my Kindle that I start and leave for another book. I have about 30 partially finished books. What is the most efficient way for me to finish the ones I start?”

This is a question someone recently asked me.

I confess that I had a similar problem—probably like everyone who is eager to learn.

I used to keep adding non-fiction books to my Kindle before finishing the ones I had already started. And that made me feel guilty.

A Better Future: How Many Walls Are Going to Fall in the Coming Years?

Great ideas are transformative.

They break Walls.

Like the Berlin Wall, intellectual and technological Walls are barriers to innovation.

These Walls are the status quo that lies between us and a better future.

The Walls are the people who don’t want change to happen. They’re the technical debts that slow down the process. They’re the worldview that’s against novelty. They’re the tech and scientific challenges that impede progress. They’re the lack of imagination that prevents you from seeing opportunities. They’re the anxiety that stops you from working on what matter. They’re the biases that make us think wrong.